Re-framing street crime to enhance cultural interactions

 in conjunction with
University of Technology, Sydney

In 2012 a study showed that the Canterbury area was ranked in the top eight out of 140 areas in the state of New South Wales (NSW, Australia) for its rate of street robbery, with the suburbs of Lakemba and Campsie representing some of the highest levels of these crimes. Typical crime prevention across the council and police was at a cross-roads.


Through workshops with the community leaders, police, council and research, we uncovered insights relating to issues between various cultures (and sub-cultures) within the community and hotspots of crime relating to commuters needs.

Solution Design


A multi-faceted solution design included:

  • Public facing campaign called ‘The Spice Trails’ that sought to celebrate cultural diversity through food. That linked businesses with cultural groups and sought to bring interest from outside the community. Interventions trialed include:

    • Discount vouchers to school children, to keep children off streets after school

    • Cross-school food challenges

    • Promotion of the Spice Trail as a food walk through the suburbs via local restaurants

Outcomes –


  • Project presented at the Australian & New Zealand Crime Prevention Conference 2012

  • Exhibited at Hong Kong…

  • Exhibited at ……

We asked: 

How could we improve communication and trust between cultural groups that could target street-crime rates?


Can we change behaviours in the way people interact in their urban environment in  relation to their commute that positively effects crime rates?


Using a re-frame of the problem from one of crime enforcement to community inclusion, we approached the issues of a dangerous streets, to ‘the journey home’.

MELANIE RAYMENT I  +44 (0)7494 936 787